On Wednesday, February 26, the local construction community supported children across British Columbia as they stood vibrantly in solidarity for a bully-free world. While the Pink Shirt Day initiative is focused on youth, bullying certainly happens at all ages and in all stages of our lives. This day symbolizes a stand against such behaviour and encourages individuals to recognize that it’s cool to be kind, and that we should lift each other up.

We were thrilled to see so many VICA Members donning “safety pink” in the office and on site for Pink Shirt Day this year. A special thanks to those members who took part in VICA’s Pink Shirt Day initiative.

Together, on top of the positive message we shared with our 560 pink shirts, we raised nearly $6,000 for the CKNW Kids’ Fund: a BC-based charity that helps fund anti-bullying programs across the province that support children’s healthy self-esteem, both with their peers and themselves. Youth programs that have benefitted from the CKNW Kids’ Fund include the Boys and Girls Clubs of Western Canada, the Kids Help Phone, Crisis Intervention and Suicide Prevention Centre of BC, and the Stigma-Free Society, among others.

scope of project

Illustration DesignS | MockupS
Written Content supplied by VICA